About Polleo Sport
Let us introduce ourselves
About Polleo Sport
Let us introduce ourselves
About Us
Polleo Sport was born in 2008, when two professional athletes turned their real-life experience from the gym into a brand built on discipline, persistence, and a true underdog spirit. What started far from offices and spotlights, among heavy lifts, sweat, and relentless training, grew into a symbol of strength, endurance and the pursuit of excellence. From day one, passion alone was never enough; real results demanded science, research and evidence-based formulations focused on effectiveness, safety, and transparency. Never the favourites, Polleo Sport was shaped by challenges, driven by setbacks, and defined by the refusal to quit. More than a brand, Polleo Sport stands as an ally to everyone who fights for progress, believes they can do more and works every day to become the best version of themselves. We are lions with an underdog mentality. We are Polleo Sport.
Our Mission
Our mission is to inspire and support everyone who wants to become the best version of themselves - from those just starting out to professional athletes. Through science-based solutions, innovation and expert guidance, we make fitness, health and transformation accessible to all, especially to those who think they’re not ready yet. We don’t measure success in likes or awards, but in real progress: kilograms lost, kilometres run, weights lifted and every workout completed. We exist to build a world where movement is normal, health is a daily choice and everyone feels strong, capable and alive. Because becoming fit takes a lion’s mentality - and lions never walk alone.
We Test What Others Hide
Science-backed and Quality driven
At Polleo Sport, premium quality isn’t optional - it’s the standard.
We test what others overlook and verify what others assume, because trust is built on proof, not promises. From ingredient selection and formulation development to full compliance with EFSA and EU regulations, we invest in state-of-the-art laboratories, independent research and advanced equipment to maintain complete control over every ingredient and formula used in our products.
Our formulations use carefully selected ingredients that must meet strict purity and concentration requirements. Every ingredient entering our facility undergoes quarantine and testing before being approved for use. This ensures that every batch we produce is safe, effective and consistently high-quality - in both absorption and performance.
Quality You Can Trust
6 Stages of Testing
Stage 1
Scientific validation
The selection of ingredients begins with research. We collaborate with universities, institutes and scientific organizations to choose only those ingredients whose effectiveness is confirmed by clinical studies and the latest scientific data. At the same time, we monitor market needs and follow new ingredient combinations approved under EFSA guidelines and Novel Food regulations. Only ingredients with proven effectiveness and strong scientific foundations move forward.
Stage 4
Taste exellence
In this stage science steps back and our NPD (New Product Development) team takes over. At Polleo Sport taste is never secondary - it is taken very seriously and represents one of the key elements of overall product quality. The NPD team conducts blind taste tests with internal and external focus groups, which we have perfected over the years to reduce bias and ensure honest feedback. Only products that meet expectations in taste, texture, and aftertaste move on to the next stage.
Stage 2
Raw material control
All raw materials are quarantined upon arrival and fully traceable by batch number, from supplier to finished product. We check for allergens and potential contaminants such as heavy metals, pesticides and various microbiological hazards to ensure that every ingredient is safe for use and fully compliant with EU and national health standards. Only ingredients that pass all quality checks move forward into production.
Stage 5
Quality control
We carefully monitor every step of the production process to ensure precise dosing and ingredient homogeneity. Capsules, labels and packaging (the container itself) are thoroughly inspected - every unit must meet the highest quality standards before receiving final approval.
Stage 3
Performance testing
A formulation must work both on paper and in practice which is why we conduct testing in real-life conditions. Tests are performed with carefully selected participants (from recreational athletes to professionals), alongside internal testing in accredited laboratories. In this phase we examine not only taste, solubility and participant reactions, but also collect subjective impressions and feedback on the formulation’s effect on performance. This data allows us to refine each formula to perfection, ensuring it is equally effective in theory and in practice.
Stage 6
Shelf-life verification
This stage confirms that the product delivers everything stated on the label throughout its entire lifecycle. In other words, it guarantees that the product remains equally effective, safe and high-quality until the very last day of its intended use (until the expiration date).
What Sets Us Apart
The 4 Laws of Lion's Den
Choosing a partner in the sports nutrition industry means choosing trust, consistency and long-term value. What sets Polleo Sport apart is not just what we make, but how we think, work and lead. Our approach is rooted in innovation, science, authenticity and the lion-hearted spirit that shaped our brand from day one. These are the four principles that define us - and the reason our partners grow with us.
1
Innovation is our nature
Innovation is the core of Polleo Sport. We don’t follow trends - we create them. From product development to marketing and retail, we push boundaries and build what others haven’t even attempted. With more than 1,350 in-house products and over 150 registered trademarks we are among the market leaders in functional nutrition, performance supplements and nutritional innovation. We continuously prove that supplements can be both highly functional and incredibly delicious - and just some of the products that confirm this are proteins flavored like Mozart Kugeln, White Choco Buenissimo, and Pina Colada.
2
Polleo Sport Academy & experts
Knowledge is power, and that’s why at Polleo Sport we don’t invest only in product development - we invest in people. Our lion-hearted team counts more than 200 members, and behind their expertise stands a detailed and rigorous education system developed over many years - the Polleo Sport Academy. This academy is far from a formality. It ensures that every recommendation is scientifically grounded, not based on assumptions. Each team member completes weeks of training and must pass a final exam to become a Polleo Sport Expert. Our lions in the stores are not just sales associates - they are certified advisors, passionate fitness enthusiasts and dedicated partners on your journey. Their knowledge and commitment are among our greatest strengths.
3
The widest fitness & training selection in the EU
If you love to train you’re in the right place. Polleo Sport offers the largest and highest-quality assortment in Europe - designed for those who take training seriously. With more than 1,350 in-house products, we cover everything - from capsules, tablets, proteins and functional snacks to premium sports apparel designed for serious athletes. Our goal is to provide you with everything you need for top performance, faster and higher-quality recovery, or to elevate your healthy lifestyle to the next level. From A to Z - everything in one place. With premium quality in every single segment.
4
Underdog mentality
Polleo Sport was never the favourite. We started just like many of you - unknown, underestimated, without resources or shortcuts. But like every true underdog, we didn’t give up. We believed in ourselves, fought, and proved what we were capable of. That’s why our logo is the lion - a symbol of our fight, our discipline, and our courage. But our fight continues. Every day, we fight for all those who feel like underdogs; like David against Goliath, or Rocky in the twelfth round. Polleo Sport was created for those who think they’re not ready yet; who feel they’re not strong or fit enough to begin their fight. For everyone who tries anyway. Because that fight - the one you fight with yourself every morning - is the most important fight of all. And no one should have to fight it alone.
Delivering unmatched products
Our Key Innovations
Trust is earned, not given
Trusted by greatest
Our commitment to excellence is reflected in a range of awards and long-term partnerships that confirm the quality, innovation and reliability behind everything we do.
